Digital Growth Manager

From 7 to 12 year(s) of experience
₹ 8,00,000 - 15,00,000 P.A.

Job Description

Roles and Responsibilities

  • 5+ Experience with proven track record in App Store Optimization (ASO), Running Paid App Install Ads, Email Marketing, Analytics, In-App Communications, Conversion Tracking, Product website/landing page creation, SEO
  • The Mobile App Marketing Manager must have strong mobile acquisition expertise to acquire users, promote usage & DAU of Outgrow App and encourage in-app sales.
  • One must have an experience in direct-response customer acquisition and performance marketing, superior analytical skills, and possess a blend of technical & business savvy.
  • Plan and execute App Distribution and Promotion strategies that drive traffic to App Store leading to App Installs
  • Understanding acquisition models and selecting proven and new channels to meet objectives
  • Translate the user acquisition targets and budgets into cutting edge mobile marketing
  • Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (planning, executing, reporting, monitoring, and optimization. Create a playbook of best practices to be used globally to manage mobile app marketing, with a strong ROI-focused approach)
  • Collaborate closely with technical, digital, sales and business teams as well as external vendors to identify needs and help define necessary improvements and new areas for innovation.
  • Dive into the data to detect patterns and uncover insights to further apprise our app marketing efforts. Report on campaigns and overall app performance.
  • Ensure all digital campaigns are delivered according to brief, on time and within budget
  • Conduct A/B experiments with clear success/failure metrics to improve campaign effectiveness- including creative/copy testing, audience segmentation, ad placements, retargeting and new channels to maximize full-funnel performance
  • Brainstorming new ways of segmenting potential customers and means of communication,
  • Partnering with the creative teams to advise on compelling ad copies (Images & content) for various mediums and channels, developing test ideas, and managing a/b testing

Tools Expertise: MoEngage, Clevertap, Mixpanel, Google Analytics, Google Adwords, Facebook Ad Manager ,Appsflyer or their equivalents

Desired Candidate Profile

Perks and Benefits

Key Skills


UG:Any Graduate

Company Profile

WayCool Foods and Products

Company Info
View Contact Details+

Contact Company:WayCool Foods and Products

Address:New 6 and 8 , Old 38 and 39,,,BHAGIRATHI AMMAL STR, EET , T NAGAR,CHENNAI, Chennai, Tamilnadu, India

Reference Id:Waycool 127


8,00,000 - 15,00,000 P.A.

Role Category:



Marketing Manager

Employment Type:

Full Time, Permanent